Welcome brave souls.
Insights, ideas, and lessons from the startup journey.
No fluff, just the good stuff.
A place for people building something.
Hello.
I’m Simone. Cape Town born, UK based.
Building a business has been one of the wildest and most rewarding things I’ve ever done.
Founders in the Making is a natural extension of that. It’s also the space I wish existed when I started.
THE LATEST
Articles
Five friends, five different outcomes.
You wake up one morning. The sun's out, inspiration strikes. For the first time ever you know, without a doubt, what you want to do with the rest of your life. You're starting a business! read more.
Fear or opportunity? It's a choice, you know.
Same opportunity, two possible mental paths: Fear or Opportunity. It really is a choice, you know. read more.
The other dirty “F” word.
Failure triggers an emotional response. It almost feels like the other dirty “F” word. Nobody wants to fail. So, how do we become less afraid of failure? And when it happens, how do we “fail forward”?..
read more.